Welcome to EU4iA—a brand born out of love, passion, and a deep connection to both our roots and our future. Founded in November 2019 by Haitian-Tanzanian entrepreneur and naturalist, Ta’yiani Marie, EU4iA was created with a simple yet profound mission: to empower individuals, especially within black and POC communities, to embrace their natural beauty while living in harmony with our Sacred Earth.

Ta’yiani’s journey began with a vision of wellness that went beyond the surface. As a holistic healer and avid lover of nature, she sought to create products that not only enhance beauty but also nurture the soul. With a heart dedicated to her cultural heritage and a deep respect for ancestral traditions, she turned to the wisdom of plants, botanicals, and natural ingredients—tools that have been used for generations by cultures across the world. Her grandfather was a well known arborist and politician in Dar es Salaam, Tanzania, and has passed down the torch of the magic green thumb to his granddaughter. Drawing inspiration from both her Haitian and Tanzanian roots, she began formulating skincare and wellness products that would empower people to care for their bodies while embracing their authenticity.

At EU4iA, we believe that beauty is not something to be fixed, but something to be celebrated. Our products are crafted with integrity and love, using ethically sourced, plant-based ingredients from our Sacred Earth. Every formula is designed to nourish, balance, and rejuvenate the skin while promoting overall well-being. But our mission doesn’t stop there—EU4iA is about creating a lifestyle of holistic wellness that empowers you to take control of your health, your beauty, and your life.

We are committed to supporting our communities by offering products that align with values of self-love, sustainability, and respect for the environment. Whether you're looking to enhance your natural glow, find balance in your skincare routine, or embrace a healthier, more mindful way of living, EU4iA is here for you.

Our Mission:
To create a space where healthy living, natural beauty, and holistic wellness come together to empower individuals to live their best, most authentic lives. We are more than just a skincare brand—we are a movement that encourages you to embrace who you are, to honor your roots, and to enhance your natural beauty with the earth’s most sacred ingredients.

Our Philosophy:
At EU4iA, we believe that true beauty comes from within, and it’s a reflection of our connection to the earth, our culture, and ourselves. By using natural, plant-based ingredients in all of our products, we honor the wisdom of the earth’s bounty and encourage a deeper sense of self-care. Our approach to skincare is simple: nourish, heal, and celebrate. We believe in creating products that not only promote glowing skin but also nurture the soul, allowing you to feel confident, grounded, and at peace.

Join us in embracing your natural beauty and living a life that reflects your true essence. We are EU4iA—a celebration of beauty, wellness, and empowerment.

Ta’yiani Marie
CEO Founder & Creator of EU4iA